Industry Benchmarks & Estimates for Demand
The Storage Market Index uses real-time search data, historic occupancy levels, and marketing spending trends to provide industry benchmarks and estimates for demand across primary, secondary, and tertiary markets.
Index™ Gives You the Clarity to Know Before You Grow
Real Data, Real Portfolios
Index™ benchmarks are built from actual Google ad accounts and occupancy data across the U.S.—not projections or outdated survey responses It’s constantly changing as more data and more locations are added.
Market-Specific Comparisons
See how your numbers stack up in markets just like yours. Index™ organizes benchmarks by primary, secondary, and tertiary locations so you’re always comparing apples to apples.
Action-Ready Insights
Designed for operators, not analysts. Apply your Index™ benchmarks directly to your budgeting, pricing, and digital strategy—no guesswork required.
From anonymized portfolios actively running Google Ads and tracking occupancy performance.
We Gather the Data
Because a facility in Austin shouldn’t be compared to one in rural Iowa.
We Sort by Market Tier
Spend ranges, CPC trends, cost-per-move-in, and more—so you can make informed decisions fast.
You Get Clear Benchmarks
Why Operators Trust Index™
Index™ Beta
Sign up to get early access to tools and calculators that utilize the Index data to help create new benchmarks for the self-storage industry.
Sample Metrics You’ll See
-
Estimated Google Ad Spend per Month
-
Total number of potential impressions for “self storage” related keywords
-
Cost per Click (CPC)
-
Click-Through Rate (CTR)
-
Cost per Move-In
-
Adjustable Conversion Rates
-
Anticipated Return on Ad Spend (ROAS)